Rooy aims to create an impact sector that is effective, inspiring and resilient. Our progress in pursuit of this vision to date has surfaced a few clear insights on which our business has been shaped. 

First and foremost, Australia’s impact sector is vulnerable. The organisations that make up this sector, which together support millions of people every year, are often held back by inadequate infrastructure and under-resourced central services. Competition for funding to invest in infrastructure and resourcing is high. This is putting pressure on impact organisations to improve the way in which they demonstrate their impact to philanthropic, corporate and other investors who are looking to get the best social return from their investment. That’s why we exist – to help these organisations move forward and thrive, and at the end of the day, this comes down to having good data and technology, and expert support to continuously improve and drive impact. 

The second insight we have uncovered is that business leaders don’t just need another tool. While they are cost effective, the standardised approach of SaaS offerings places the additional burden of framework development and systems integrations on impact organisations with already limited capacity and resourcing. That’s why we combine expert support with leading technology to provide these organisations with a cost-effective but comprehensive approach to design, setup and deliver impact measurement solutions that cater to their specific needs. This not only provides us with a competitive advantage in this space, but results in deeper levels of collaboration and empathy, and stronger relationships with our clients – evidenced by the fact that many of our current clients have been working with us for more than 3 years. 

As a purpose-driven consultancy, our long term commercial ambition and vision for impact is for a boutique consultancy that establishes genuine and long-term partnerships with its clients to deliver measurement solutions that empower them to inspire others; make decisions that improve service efficacy and outcomes; and enable them to secure the funding required to establish themselves as a resilient organisation. This emphasis on delivering quality, impactful work and establishing meaningful partnerships provides insight into a fundamental aspect of our strategy for growth – client-centricity. By establishing such partnerships, we remain close to and aware of the specific challenges faced by clients. This enables us to provide solutions that have a clear value-add, which helps clients achieve their organisational goals and also results in higher level of client retention. More information on the important role we have played for clients can be found in the case studies and testimonials from our clients.