- Loan Open For Subscriptions Until 24 Oct 2025
Launching Murni: Sustainable Tempeh for a Healthier Future
Kleann Ops Pty Ltd
- Australia
Menu
- 0 AUD
Amount committed of 60,000 AUD target. This loan will be funded as long as it raises between 60,000 AUD and 80,000 AUD.
Murni is launching its first product: shelf-stable tempeh, a nutritious and sustainable plant-based protein for retail and food service customers. This AUD 60,000 loan will provide working capital to fund our first production order, enabling us to bring Murni to market. By supporting Murni, lenders help expand access to healthy, affordable, and environmentally sustainable proteins, reducing reliance on resource-intensive animal protein and strengthening our ability to scale impact.
- 0 Lenders
Committed
- 12 months
Loan Period
- 10%
Interest Rate
- BACKGROUND
Loan summary
Murni is seeking an AUD $60K loan to provide the working capital required for launch. These funds will cover our first production run of shelf-stable tempeh, ensuring we can secure manufacturing slots, packaging, and initial distribution. This capital will also enable us to place products on retail shelves and in food service outlets across Australia, moving Murni from concept stage to commercial reality.
For a start-up like ours, this funding is crucial in bridging the gap between product development and market entry, enabling us to validate demand, establish supply chain relationships, and build early sales momentum.
Borrower's mission
Murni exists to make sustainable eating simple and accessible. Our mission is to expand consumer access to nutritious, affordable plant-based proteins that lower environmental impact compared to animal agriculture. Tempeh, our first product, is naturally rich in protein and fibre, minimally processed, and rooted in centuries of Indonesian food culture.
By developing a shelf-stable format, we make tempeh more convenient for consumers and food service providers while also reducing reliance on cold storage — lowering energy use across the supply chain. This not only improves efficiency but also makes the product easier to scale across domestic and, eventually, global markets.
Looking ahead, Murni is building an impact-driven food business that supports the transition away from resource-intensive animal protein, creates opportunities for plant-based supply chains, and helps consumers integrate sustainable choices into daily life. This loan is a first step in a broader vision: positioning tempeh as a mainstream protein option and expanding our portfolio to other climate-friendly foods.
The activities funded by this loan are helping to achieve the above Sustainable Development Goals as defined by the UN.
Intermediary's experience with impact enterprises
At Harapura Impact, the goal is to create real, lasting change by working closely with partners — from corporations and NGOs to governments and start-ups. Our focus is on clear strategies, practical solutions, and honest impact measurement, always prioritizing meaningful results over short-term gains. We believe that by delivering quality service with sincerity, even small actions can help build a better world. Every project is an opportunity to learn, adapt, and grow, using resources wisely and respecting the unique context of each challenge. Our commitment is to make a difference in every community we serve.
- IMPACT
Impacts and how they are measured
Murni will measure its impact by tracking how our shelf-stable tempeh displaces animal protein in consumer and food service markets. We will monitor sales into meat-replacement channels and apply established life-cycle assessment (LCA) factors to quantify avoided greenhouse gas emissions, land use, and freshwater withdrawals. Because our tempeh does not require refrigeration, we will also track the share of product shipped and stored without cold-chain logistics. This efficiency gain avoids the energy use and refrigerant leakage responsible for ~4% of global greenhouse gas emissions. Together, these metrics allow us to demonstrate how Murni contributes to reducing reliance on resource-intensive animal agriculture and to building a more sustainable food system. Detailed assumptions, per-kilogram savings, and three-year scenario calculations are provided in the Supporting Impact Documents (PDF).
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