- Loan Successfully Funded On 21 Jun 2022 and Fully Repaid
Working capital to grow émotions
émotions
- Melbourne, Victoria, Australia
Menu
- 35,000 AUD
Loan has been fully repaid
émotions founder Rochelle Rich is an outstanding entrepreneur targeting mental health in Australia. The market response since launching in March 2021 has been outstanding, climbing at an average growth rate of 91% month on month. Her eco-safe products are packaged to carry positive and constructive mental health messaging into homes and businesses. To meet existing and projected demand, émotions is seeking working capital to acquire the inventory it needs to meet its next phase of growth.
- 6 Lenders
Committed
- 24 months
Loan Period
- 8%
Interest Rate
- BACKGROUND
Loan summary
Our vision is a world free of the consequences of mental health issues.
Our mission is to redirect spending on everyday products, and donate 50% of the profit to three key mental health organisations – Beyond Blue, Lifeline & The Black Dog Institute – who support everyday prevalent mental health issues.
An investment will allow us to grow our customer base in New South Wales by creating a new distribution centre and by purchasing inventory. This will allow us to serve our customers in NSW with faster delivery times and reduced delivery costs making émotions more competitive in the market. With the above optimised and secured, we can forecast rapid growth and new customer acquisition through PR efforts.
The growth challenges we have been experiencing are related to only having one distribution centre in Victoria. The investment in our growth will help us reach more people faster. When you join émotions, you show support for your neighbour, your friend, your family member or members of our Australian community who might be quietly managing their mental health.
Borrower's mission
Our impact to date has been centred around three foundational pillars:
1. We have partnered with Beyond Blue, Lifeline and The Black Dog Institute, all chosen for their widest impact from preventative research to supporting people when most vulnerable.
2. Our product packaging puts a simple yet powerful tool in the line of sight. A nod towards emotions, mental health and being human, and discretely communicates the names of mental health support organisations available to people when in need.
3. Part of looking after ourselves is looking after our planet. That is why all of our products are eco-friendly and sustainably sourced.
émotions product packaging and partnerships with these three charities has been designed to make positive social change in opening the discussion around how people are feeling, whilst amplifying our three charities’ messaging that mental health support is available.
Our commercial ambition is to have products in every household and workplace. The impact
will be measured by the amount of money donated to the charities. The more the business grows, the more impact we can have and the more profits can be donated.
The activities funded by this loan are helping to achieve the above Sustainable Development Goals as defined by the UN.
Intermediary's experience with impact enterprises
For more than 8 years, Red Hat Impact has helped impact enterprises by raising capital and providing other kinds of business and strategy support. We have raised more than $3M from our network of impact investors, and loaned this capital to support 30 enterprises. We use a crowd-lending model to raise loan capital. As of May 2024, we maintain a 98% success rate on loan repayment. We establish close working relationships with all of the impact enterprises we raise debt capital for, and co-manage risks with them during the loan term.
- IMPACT
Impacts and how they are measured
émotions exists to create positive social change for emotional wellbeing and for the planet. Together as a society and globally, the sale of these products can fund research and support in Mental Health by redirecting spending on these everyday products that we are all buying anyway, in order to save precious lives lost every day. As a business, we have connected with others who share these dual values of bringing awareness to mental health and supporting our environment. The loan will allow us to expand our reach whilst reducing our operational costs. The foremost message we receive from our members is they love supporting mental health all whilst receiving high quality eco-friendly products. The presence of the products in their homes and workplaces increases their ability to openly discuss their feelings (reduces stigma), reduces stress and increases awareness. On a holistic level, the long term outcomes can be viewed as improved quality of life and improved health. On a quantitative level, we will measure impact on data from the donations made to our partner charities. Over time, we can further delve into the impact that comes from funding much needed research into preventative and supportive mental health research. In addition to the social impact from donations, our environmental impact will be quantified by the number of environmentally friendly products sold that could have otherwise been sourced from supply chains that encourage unethical practices.
Ready to lend?
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